History and the Wood Pallet: A World War 2 Story

Factory workers building a Sherman Tank during World War 2

The adoption of pallets by the U.S. military greased the flow of supplies and equipment into the Pacific Theatre of the war. It would be remembered as the war where logistics first trumped strategy. Pallets proved to be crucial to the Navy’s “need for speed,”  the island-hopping strategy that enabled military supply lines to rapidly stretch over 5,000 miles. 

After the end of hostilities, pallets and forklifts left in Australia by Americans became the basis for the Commonwealth Handling Equipment Pool. It was later purchased by Brambles Ltd, and CHEP was born. Those hundreds of millions of blue rental pool pallets that circulate today can trace their origins back to the waterfront of Sydney Harbor.

But the story of the wood pallet was much more than the Pacific lifeline, according to Manley Irwin, professor emeritus at the University of New Hampshire. After all, the pallet was already being used by leading manufacturers in the 1930s. This is also a tale of how the U.S. military finally freed itself from chronic inefficiencies and barriers to change. It was a process that paved the way for modernized production and material handling in the 1940s – including the adoption of the pallet. 

“The pallet story of the Navy in WW2 is fairly well known and documented,” Irwin said recently. “The application of pallets and forklift trucks at army arsenals, however, has escaped public notice.” Pallets played a pivotal role in many of the 1,000 modern plants that were funded by the federal Defense Plant Corporation in the early 1940s. The Government-Owned and Privately Operated plants referred to as GOPO’s, turned out to be critical to the war effort. 

Irwin pointed to the example of a munitions GOPO in Kansas City. Documents report how palletization resulted in dramatic productivity gains. Noteworthy to Irwin, the story pertained to production gains rather than those associated with the shipment of goods. 

The GOPOs offered several advantages. They were newly constructed, run by professional private sector managers, and freed of the labor resistance that plagued legacy sites. In fact, inefficient practices had become institutionalized. During the presidency of Woodrow Wilson, Congress had made it illegal for Naval officers to practice scientific management at yards and bases, a practice developed by Frederick Winslow Taylor, famous for introducing time and motion studies. Labor looked at scientific management as the enemy, and the Wilson administration took steps to protect the unionized workers at Navy sites. 

Another important consideration was that new facilities could be built to better accommodate palletized handling. Freed from legacy work rules and out of date facilities, GOPOs could take advantage of the most modern practices available, including the forklift and pallet. Managers from the private sector were already familiar with the technology. For example, the Chicago GOPO that produced torpedoes was managed by the American Can Company.

Irwin noted that the basis for GOPO investments in the 1940s can be traced back to actions taken by the Harding administration in the 1920s, especially by Edwin Denby as U.S. Secretary of the Navy, and Herbert Hoover in his role as Secretary of Commerce. Hoover was a champion of standardization and led a “war on waste.” “Hoover pushed product standardization as a device to eliminate waste and speed production output,“ Irwin noted. “Hoover anticipated Norman Cahners’ pallet standardization program in the ’40s.”  For his part, Denby was an advocate of scientific management. As secretary of the navy, he saw the need to transform the Navy’s dated management practices.

While the story of the pallet in the Pacific Theatre is well known, its role in boosting plant productivity at home is less celebrated. Investment in new plants that were privately managed under the GOPO model, and freed of archaic work rules, helped set the stage for military success. They also served as a precursor to the wide-scale commercial adoption of palletization in the 1950s and beyond.

Manley Irwin taught economics at UNH and is the author of Silent Strategists: Harding, Denby, and the U.S. Navy’s Trans-Pacific Offensive, World War II.

Recycling and Re-usable products

Combo and Re-manufactured Pallets: A pathway to sustainability and value

Photo by Shirley810–9355

If you haven’t heard about combo and re-manufactured wood pallets, you just might be missing out on an important opportunity. Re-manufactured custom and standard wood pallets can provide great value and enhance the sustainability of your supply chain. They can be more cost effective than new pallets, and provide consistency as well as the opportunity for customization. As circular economy supporters have noted, refurbishing and re-manufacturing existing materials are more sustainable options than end of life recycling. The construction of re-manufactured pallets from recycled components is a green solution that can enhance corporate sustainability performance and improve the bottom line.

Combination pallet (Combo) – a wood pallet that is manufactured from a combination of new and recycled wood components. 

Remanufactured pallet (Remand) – a wood pallet that is manufactured completely from recycled wood components. Some pallet companies use other terminology, so be sure to check with your pallet provider.

Re-manufactured pallets present a new opportunity

Since it’s beginning, the wood pallet recycling industry has been responsive to new ideas and opportunities. It is hard to believe today, but back in the 1980’s many companies did not reuse pallets. As stockpiles of empty used pallets accumulated at plants and warehouses across the country, a light bulb clicked on. Entrepreneurs recognized that they could refurbish and sell them. All it took was customer acceptance that more affordable used pallets could fill their needs. With that buy-in, the recycled pallet market began to boom.

But what happens when wood pallets can no longer be economically repaired? One way that pallet recyclers address this situation is to dismantle them. The usable boards and stringers (components) can be used to repair other pallets. But over time, pallet recyclers found themselves with excess pallet material and not enough recycled pallets to meet all the demand in the marketplace. Then in the 1990s, a few companies began to build combo pallets, a practice that allowed them to best utilize surplus pallet parts. And more recently, re-manufactured pallets have emerged as an outlet for the excess material recovered from unrepairable pallets. The re-manufactured pallet represents a new stage in the evolution of the pallet recycling industry.

What are the advantages of re-manufactured pallets?

As recycled pallets can accumulate from a wide variety of sources, they can vary somewhat in deck board thickness and placement, pallet height and other details. Remanufactured pallets, on the other hand, offer the opportunity for greater consistency. Recyclers typically sort recovered deck boards as “thins” (generally boards ⅜” – ½”) or “thicks” (typically boards 5/8″ – ¾”). Some recyclers also resize recovered stringers to provide uniform height. As a result, re-manufactured wood pallets can provide a more consistent product than recycled.

There are additional benefits. Remanufactured pallets are not limited to standard sizes. Remanufactured pallets can also be built to custom sizes – although they are typically limited to sizes the same or smaller than the recovered material. With remanufacturing, the buyer also has much more control over the specification regarding board count and placement as well as regarding nailing. To be clear, the degree of precision does not match that of new pallets but can be a step up from recycled pallets. 

One of the challenges for re-manufacturing pallets is that it is still often a manual process, with pallets nailed together by workers using nail guns. However, the landscape is changing. Automated nailing equipment designed for re-manufactured pallets is increasingly available, a development that should make them more widely available in the future. 

In the right application, re-manufactured pallets can deliver solid value and a sustainably superior solution. Talk to your pallet provider to see if re-manufactured pallets could be a fit for your supply chain.

Recycling symbol

Wood Pallets – Recycled or New?

Photo by James Lee on Unsplash

Wood Pallets – Recycled or New?

You have just been tasked with reviewing your company’s existing wood pallet procurement program. Or, your company is just starting to ramp up and now it’s time to choose the most practical pallet for the job. One question that shippers and corporate buyers often ask early in their process is whether new pallets or recycled pallets provide the best solution. 

Spoiler alert!

There isn’t a “one size fits all” answer. It all depends upon your application. Here are some considerations for determining whether new or recycled wood pallets provide the best match for your supply chain needs.

In 2016, 508 million new wood pallets were produced in the United States. Bottom line, if new pallets didn’t make sense for many pallet buyers in the first place, there would be no fresh influx to help sustain the overall pallet pool and no recycled pallets for buyers who prefer them.

Why choose a new wood pallet?

There are a few good reasons why many buyers choose new pallets including: consistency, exact specification, and lack of alternatives in the recycled market. New pallet production allows for highly consistent products. Pallet components, like wood decking and wood stringers, are all of a uniform size with minimal size variation in the manufacturing process. That kind of predictability is required in certain types of automation where uneven deck board height or other dimensional variability could jam a production line and cause costly system downtime. 

Another example of the precision offered by new pallets is through exact deck board placement. This may not be possible with recycled pallets that are typically repaired by hand in several different pallet recycling businesses during their lifespan. By having deck boards that provide support where needed the most you can better optimize the movement of the unit load on the pallet and likely reduce transportation costs.

New wood pallets are typically built by machine to specific requirements. Using industry software such as the Pallet Design System, a pallet is designed that meets the needs of the application in the supply chain in the most efficient way possible.

Also, from a liability standpoint, shippers and receivers alike wish to ensure that their pallets are rated to safely handle the loads they carry. This outcome is more likely when new pallets conform to a specification created in the pallet design software.

Aside from material handling performance, sometimes the decision to use new wood pallets simply comes down to marketing and aesthetics. Bright new wood pallets are more attractive to consumers when they see them on the shopping floor and they can enhance the overall customer experience.

One more reason to use new pallets is that recycled pallets may not be readily available, especially if they are not a standard size wood pallet such as the 48”x40” GMA. If you require a unique sized pallet, especially if larger or smaller than the above mentioned 48×40” GMA, a new pallet could be your best choice.

Will a recycled wood pallet work best?

Recycled wood pallets can be an excellent choice for shipping products through your supply chain. They are, in most cases, easier to source and there are sustainability benefits to using recycled pallets.They are always a lower price than a new wooden pallet of the same specification. A 48”x40” GMA pallet, for example, is available in a range of grades in quality (premium A to standard B). Your local pallet yard will be happy to help you find the pallet that fits your needs at the best price possible. 

As for availability and removal when no longer needed, recycled wood pallets are recovered and refurbished on an ongoing basis by pallet recycling businesses across North America. Typically, there is a ready supply available in the marketplace where and when needed. 

From a customer perspective, the question of what to do with empty pallets is usually not an issue. There is a ready market for empty standard-sized pallets such as the popular 48”x40” GMA.  Because of this demand, local pallet businesses will work with you to remove them from your facility as they accumulate. In some cases, they can even provide trailers to use for loading the surplus pallets.

Another positive attribute of purchasing recycled wood pallets is that you are supporting the circular economy. In today’s corporate environment, C-level executives understand that sustainability practices and policies are an increasingly important part of a more comprehensive plan to create a positive impact on the environment and economy. Keeping pallets in circulation longer with recycling and re-use helps reduce their overall environmental impact further with each additional trip they take. By purchasing recycled wood pallets, you are helping to enhance the overall sustainability of the global supply chain.

Ultimately, when it comes to whether new or recycled are the best choice, it truly depends on your needs. Luckily, those needs vary from company to company. Collectively, they enable the wood pallet system to thrive, providing a highly sustainable solution for your palletization needs.

Wood Pallets 101

The Pallet Industry

“Pallets Move the World” is the motto of the National Wood & Pallet Container Association and it is most definitely true. Wood pallets are widely used in the supply chain and can be found in nearly every type of logistics operation , whether it be packaging, transportation, warehousing, crossdocking, pick/pack, etc. The use of wood pallets has revolutionized the supply chain and has increased efficiency in logistics by orders of magnitude. In the United States today, wood pallets are a $12 billion dollar industry that is a critical part of the infrastructure that keeps the US economy functioning even in the midst of a global pandemic.

Wood Pallet Companies

In North America, wooden pallets are produced and recycled by an army of companies (3000+) spread across the continent. Most often, these are family owned businesses that are now reaching the 3rd-4th generation. The companies can range in size from 2 people in a garage, to companies with hundreds of employees based across multiple geographic regions, to global corporations with thousands of employees.

Pallet brokers are companies that typically don’t own any assets (like pallet yards), but are able to tap into this industry ecosystem to service clients with diverse manufacturing or production operations across the country or globe.

The Wood Pallet

New Pallets

Pallets are generally inexpensive to manufacture. The raw material used is the byproduct of wood that is left over after the high grade material goes to veneer, furniture, and paper among others.

Typically, they are constructed using softwood or hardwood depending on availability of pallet lumber in the specific regional market. New pallets are generally built by machine as it allows for much more efficiency in production vs being built by hand. Here is an example of a pallet building machine at work:

Recycled Pallets

Wood pallets are very often rebuilt and recycled multiple times before the end of their life cycle. This makes them the most sustainable and reusable link in the supply chain. The video below is a great view of what takes place when a recycled pallet is repaired.

 

Pallet Supply and Flow

Wood pallets tend to move through the supply chain and stay within a particular region. For example, a beverage manufacturer palletizes their product on a standard 48×40 pallet. Those pallets (unit loads) are loaded into a truck and that truck then hauls the load to a beverage distributor 125 miles away. The beverage distributor may break down the unit load to put them on another smaller vehicle for delivery or move the full pallet to a nearby grocery store chain.

Eventually, the pallet is emptied and then it is resold, repaired if needed, and re-used in the local supply chain. This process happens repeatedly, with some slight variation on the type of load transported, thousands of times a day.

Over time, this regional pallet pool will decline in quality because the pallets have been repaired many times. At the end of their utility, pallets have a number of options for recycling. They can be ground into mulch, made into animal bedding, or repurposed into creative projects. The important point is that they are recycled throughout their entire life cycle all the way to the end. in fact, wooden pallets and containers are recycled 95% of the time and are an important part of any company’s sustainability effort.

N95 Mask Disinfecting and Re-use

N95 mask

UPDATE: With the critical shortage of N95 masks across the country and the bulk of the supply going to those at the frontline of the COVID-19 crisis, there now seems to be a viable workaround to re-use the mask after disinfecting. This may prove invaluable to workers in industries that are deemed part of the Critical Infrastructure (like the pallet industry). The following downloadable document from Stanford AIM labs provides further information.

CLICK HERE TO DOWNLOAD

The Sustainable Supply Chain – Forest Products (Part 2)

Welcome back! In part 1 of this series, we looked at how wood pallets are used and recycled in the supply chain. In this post, we will focus on the lifecycle of wood products in the supply chain and learn about a unique tool.

The Lifecycle of Wood Products in the Supply Chain

According to the most recent information available, 508 million new pallets were manufactured annually in the U.S in 2016., while 341 million were recycled (refurbished) for reuse. Meanwhile, the amount of wood pallets entering landfills continues to shrink with every successive survey over time. Pallets are reused, refurbished, and dismantled to recover components to build re-manufactured pallets. Unrecoverable pallet material is reduced to fiber for other applications, as mentioned above. Approximately 25 million wood pallets entered landfills in 2016 – only about 5% of new pallet production.

The use of wood pallets sequesters carbon and also provides a market for low-grade lumber, thus increasing the overall value of forest products. This demand helps stimulate investment in forest management, contributing to America’s increasing forest cover. From a lifecycle perspective, the attractiveness of wood pallets comes from the fact that wood is a renewable resource, and that they are reusable, with a very high recycling rate. In fact, a recent independent lifecycle analysis from Penn State University determined that wood pallets are more eco-friendly than plastic pallets.

CO2 Emissions and Recycled Wood Pallets

The reuse, refurbishment, and recycling of wood pallets and packaging are critical to reducing CO2 emissions. To get an idea of how your company can help reduce its CO2 emissions, visit the Nature’s Packaging Wood Waste Carbon Calculator. You can enter the number of wood pallets or the weight of wood material reused or recycled to find out how many metric tons of CO2 emissions your company avoided through your reuse and recycling efforts.

If you currently do not have a reuse or recycling program in place, why not reach out to a pallet industry provider? CO2 emission reduction and better sustainability performance for your company might only be a phone call away.

 

 

recycled pallet stacks

The Sustainable Supply Chain – Forest Products (Part 1)

As supply chain decision-makers urgently turn their focus toward sustainability, they are looking at opportunities to reduce CO2 emissions through initiatives such as renewable energy, transportation optimization, IoT (internet of Things), and more. But have you considered how wood pallet and packaging recycling can make a difference for your sustainability aspirations?

The funny thing about pallets, like other things in life, is that if you aren’t aware of them, they are easy to overlook. In the United States, there are 2 billion of them hiding in plain sight. If we assume 50 lbs of wood per pallet, that amount translates into 100 billion pounds of wood, which sequesters roughly 45 to 50 billion pounds of carbon. We will return to the CO2 reduction benefits of wood pallet and container reuse and recycling in the next post.

Once people become aware of pallets, however, some folks are surprised to realize that pallets are on the job almost everywhere in supply chains from inbound material at the production plant to supporting unit loads arriving at the retail outlet.

As the National Wood Pallet & Container Association states, “Pallets Move the World®”. According to one report, around 94% of industrial and consumer goods in the United States travel on a pallet at some point in their supply chain journey from producer to distribution location to end customer.

Wood Packaging in the Supply Chain

The MH1-2016 standard defines the pallet as a “portable, horizontal, rigid, composite platform used as (a) base for assembling, storing, stacking, handling and transporting goods as a unit load; often equipped with (a) superstructure.” When products are stacked on top of a pallet, the combination of goods and a pallet is known as a unit load.

The mechanized handling of materials in unit loads offers many benefits versus the manual handling of goods. This practice helps protect sensitive products from damage associated with “touch labor” or manually repositioning each box, for example. The pallet also protects products during interaction with material handling equipment such as forklifts, conveyors, pallet storage racks and automated storage and retrieval systems. Palletized unit loads can be stored more efficiently than unpalletized goods in most storage systems or through the stacking of unit loads. Palletization also dramatically increases the speed of loading and unloading versus floor loaded or unpalletized goods, and through the avoidance of manual handling, improves workplace safety.

Pallets or wood packaging may be used for a single supply chain link or to move goods through multiple links. For example, plywood orchard bins move fresh tree fruit to the packing shed where it is packed and palletized onto a wood pallet. The bin is reused in the orchard, while the pallet is employed for delivery of packaged fruit to a grocery distribution center, and then perhaps as the base for a full unit load or a mixed pallet load assembled for delivery to the retail outlet. In a mainframe computer supply chain, on the other hand, components may arrive palletized, with the sensitive finished product then shipped in a custom wood container to the customer location.

In part 2, we will take a look at the life cycle and recycling of wood packaging and the positive impact that recycling has on carbon emissions.

Sustainability Ties

Sustainability and Recycling for Corporate Leaders

Corporate Sustainability

Sustainability for Corporate Leaders

The buck stops at the top when it comes to corporate leadership and environmental responsibility. Sustainability has become a core element of corporate strategy, and the creation of effective policies and programs plays a crucial role in supporting it. From the time the term was coined over 25 years ago, the Triple Bottom Line of Planet (environmental performance), People (social performance) and Profit (economic performance) has increasingly found its way into the lexicon of leadership.

Not that many years ago, recycling and zero waste initiatives were viewed by executives as convenient proxies for sustainability. Having an active recycling program was offered as proof of a company’s commitment to the environment. Now, however, companies are grappling with a broader view of sustainability that also focuses on carbon footprint, water conservation, plastic pollution, and other environmental priorities.

Business leaders must also be mindful of greenwashing claims and the reputational damage it can cause, as well as address the challenges of achieving high recycling rates in increasingly complex supply chains. It is well worth the effort, however. An emphasis on zero waste and sustainability can help deliver positive economic outcomes.

Creating Recycling Policies and Programs

Recycling policy, like other corporate policies, provides guidance, consistency, accountability, and clarity on how an organization operates. While policy speaks to guiding principles, programs are interventions designed to help achieve policy goals. For instance, a company may have a zero-waste policy and institute programs to support it such as facility recycling or composting initiatives.

In Sony’s recycling policy, for example, the company states that it “subscribes to the principle of individual producer responsibility (IPR), that is, the idea that a producer bears responsibility for its products over their entire life cycle.” In order to meet this commitment, the company is “focused on recycling-oriented product design, collection and recycling used products, and building global recycling systems that suit the needs of individual countries and regions.”

The development of a recycling program typically stems from the creation of a policy, followed by nominating a project manager and assembling a team. One of the early steps in the process is to conduct a detailed waste audit to clarify the types and volumes of materials involved. From there, a recycling plan can be created. After launching the program, it should be monitored to measure its success in diverting materials from the trash. And by celebrating the program’s accomplishments, the company can help build employee engagement and reinforce behaviors that support the recycling effort. Recycling@Work offers a 10-step action plan for implementing a workplace recycling program.

Greenwashing

The term “greenwashing” refers to the practice of making unsubstantiated or misleading environmental claims by a company about its products, services, or operations. Another definition refers to it as a situation when a company invests more in marketing itself as environmentally friendly than on minimizing its environmental impact. Customers and employees alike are becoming increasingly sensitive to greenwashing. It can damage brands and employee engagement. It is also against the law.

In 2019, for instance, Miami Beach-based retailer Truly Organic Inc. (Truly Organic) and its founder and CEO were ordered to pay $1.76 million to settle a Federal Trade Commission complaint alleging that their nationally marketed bath and beauty products are neither “100% organic” nor “certified organic” by the U.S. Department of Agriculture (USDA). The company advertised its products as vegan, even though certain products contain non-vegan ingredients like honey and lactose, according to the complaint.

Organizations can guard against greenwashing claims by taking safeguards such as the following:

  1. Avoid using fuzzy or general claims such as natural, eco-friendly, sustainable or planet-safe
  2. When using more specific green terminology, understand the meaning and ensure that you use the terms accurately.
  3. Make sure that claims are evidence-based, and that you have the data to back them up.
  4. Do not make claims about environmental improvements your company has made if they were required to achieve regulatory compliance.
  5. Transparency matters. Be honest about where your company is in its sustainability journey. Don’t lie by omission, for example, if your efforts to be more green pale in comparison to your overall footprint.
  6. Do not tout your sustainability superiority if you have suppliers or customers who have a very poor sustainability record.

Recycling in the supply chain

Corporate recycling programs that concentrate on a facility approach can successfully divert recyclable materials but find themselves hard-pressed to address the challenges of nonrecyclable or difficult-to-recycle materials. Companies are coming to recognize that in order to achieve zero waste, a supply chain approach to recycling may be required. Through aligning procurement with the recycling initiative, companies can make more powerful change. They can leverage their buying power to request packaging that is easily recyclable, for example, as well as packaging that is made from recycled material. Having a corporate pallet policy and working with suppliers, for instance, can help companies avoid accumulating and dealing with broken or odd-sized pallets.

Recycling is also an important consideration from the customer perspective. As in the case of Sony, mentioned above, companies are increasingly mindful of the recycling implications of their packaging and products for customers. Ease of recycling is part of overall customer engagement with a product and can no longer be ignored. According to the 2019 EcoFocus Trend Survey, 71% of consumers overall, and 76% of Millennials, said they feel positive towards companies that use recyclable packaging.

The Positive Economic Impact

A Triple Bottom Line approach is the right thing to do, and it is also good business. Attention to recycling and sustainability resonates with many customers and helps improve brand image. It also strikes a positive chord with employees. According to the Deloitte Millennial Survey 2019, younger workers “show deeper loyalty to employers who boldly tackle the issues that resonate with them most, such as protecting the environment.”

As for the relationship between sustainability and profitability, Bank of America Merrill Lynch found in 2018 that companies with a better ESG (Environmental, Social and Governance) record than their peers delivered higher three-year returns, had a greater likelihood of becoming high-quality stocks and were less likely to experience large price declines or bankruptcy.

As the Triple Bottom Line approach becomes more pervasive, sustainability concerns are becoming integral to corporate strategy. Corporate leaders are embracing the importance of recycling and zero waste initiatives within the broader context of their corporate sustainability aspirations.

What is a Chief Sustainability Officer?

The Chief Sustainability Officer

What is a Chief Sustainability Officer?

The recent emergence of the Chief Sustainability Officer (CSO) role as a C-suite executive is a signal that sustainability initiatives are now a center stage concern in the modern corporate environment.

In the latter 20th century, sustainability was more likely to have been promoted by volunteer champions or green project teams. However, when sustainability as a corporate goal gradually evolved, the role became combined with compliance oversight (such as from a Health, Safety, and Environmental manager or director).

Regulatory compliance was the emphasis. Initially, there was little thought given to the importance of sustainability in building brand and employee loyalty, not to mention its potential to re-invent company strategy.

Given today’s concern regarding climate change, along with increasingly complex sustainability reporting requirements, the business playing field has fundamentally shifted. The crucial role that CSOs can play has hastened their entry – and acceptance – into the boardrooms of major corporations.

The Chief Sustainability Officer is the highest-ranking executive of an organization explicitly charged with providing oversight to the company’s sustainability impacts, activities, and aspirations. The CSO advocates for sustainability improvements, and must bring a broad skill set to the table, including leadership experience, environmental and business management acumen, and effective public relations skills.

Typical career path for a Chief Sustainability Officer

Because the CSO role has only come into being recently, career paths leading to that position have been diverse. People have come from various educational backgrounds such as:

  • business management,
  • environmental studies,
  • computer science,
  • and legal training.

However, more and more business education programs with a sustainability focus are now available. Institutions such as San Francisco State University, Antioch University New England and Clark University offer MBA programs with sustainability or sustainable business concentrations.

Along with the maturation of the sustainability function within organizations, better-defined career pathways are beginning to emerge, such as sustainability intern positions and administrative/managerial roles reporting to the CSO.

CSO Role in the company

As the highest-ranking executive responsible for sustainability within an organization, the CSO’s role can vary depending upon the company’s level of commitment,

According to one study, researchers categorized three commitment levels:

  • Compliance – the focus is on meeting regulatory requirements, with little centralization or coordination of efforts.
  • Efficiency – a greater strategic emphasis on finding ways to improve efficiencies and lower costs, such as cutting energy usage or reducing solid waste generation. At this stage, the CSO may be responsible for identifying and executing such cost-reduction strategies across the organization.
  • Innovation – a strategic shift from finding efficiency gains to integrating sustainability aspirations into the core business. The focus shifts to the maximization of long-term profitability through identifying strategies that also support positive environmental and social change, such as through sustainable procurement. The CSO helps develop the company’s sustainability strategy as well as the roadmap to achieve it.

CSO – Job Responsibilities

The job responsibilities of the CSO can be diverse and will vary depending upon the industry and the sustainability aspirations of the company. Universally, there are activities that help embed sustainability into the company’s culture. These may include:

  • Developing an in-depth understanding of the company and industry, including crucial sustainability issues
  • Managing environmental regulation and certification reporting requirements
  • Setting sustainability goals and priorities
  • Identifying, evaluating and implementing programs that improve sustainability
  • Leading regional sustainability round tables to drive strategy, project ownership and employee engagement
  • Participating in facility tours and identifying local champions
  • Coaching and mentoring of other executives
  • Interaction with external stakeholders such as trading partners, regulators, industry groups, certification bodies, and the media.
  • Maintaining professional standing by attending training sessions or related events, and sharing insights with the relevant corporate teams
  • Helping to create transformational strategies that embed sustainability into the heart of the business

Examples of the Chief Sustainability Officer

Dane Parker became CSO of General Motors Co., effective February 2020. It is a new position for GM. He most recently served as the company’s vice president of sustainable workplaces. In that role, he helped GM reduce its manufacturing carbon intensity by 20% – three years ahead of its goal – enabling it to become an EPA-recognized leader in energy efficiency and renewable energy utilization.

 In this role, Parker will lead a company-wide sustainability strategy, including the integration of the company’s goal to reach a zero-emissions future. His team will ensure the responsible consumption and production of materials, lead GM’s efforts as a global advocate for climate-sensitive manufacturing and mobility operations while leading the strategic design and implementation infrastructure for electric vehicles at GM facilities.

Parker joined GM in July 2015 as executive director of global facilities. Before joining GM, he was vice president of global real estate, facilities and environment, health, and safety for Dell Inc. 

Michael Kobori became the first CSO for Starbucks in early 2020 after serving 22 years with Levi Straus & Co. He was Vice President, Sustainability for 13 years at Levi Straus, and before that, was Director, Global Code of Conduct. He received a Masters Degree in Public Policy from the University of California, Berkeley, in 1995.

He has joined Starbucks at a crucial juncture in its sustainability journey. “Our aspiration is to become resource positive – storing more carbon than we emit, eliminating waste, and providing more clean freshwater than we use,” Starbucks CEO Kevin Johnson said in an open letter.

“The crisis that the planet is in is impacting people, is impacting our customers, is impacting our partners, and is impacting farmers who grow our coffee all around the world and their communities,” Kobori told Fast Company. “So it’s not going to be enough to simply reduce our own footprint. Our long-term vision is we’ve got to reverse that.”

With this reversal in mind, Starbucks has introduced five strategies, including an increased emphasis on plant-based food, as well as reusable packaging, regenerative agricultural practices, innovative waste management and innovation toward eco-friendly stores and operations.

In summary, the need for the Chief Sustainability Officer has emerged in response to a recognition that it is no longer “business as normal”. The influence of the CSO in helping organizations achieve their sustainability aspirations will accelerate in the years ahead.

What is Supply Chain Sustainability?

What is Supply Chain Sustainability?

Corporations are under more significant pressure than ever before as we collectively strive for a more sustainable future. They increasingly recognize that much of the work to be done extends far beyond the four walls of factories and retail locations. We have learned that procurement decisions made locally can have far-reaching sustainability impacts involving distant suppliers or downstream, directly contributing to product end of life waste streams. According to CDP’s Global Supply Chain Report 2019, companies generate 5.5 times more emissions throughout their supply chain than they make from internal operations.

We now know that the best way to ensure sustainability is to take a supply chain approach. Our perspective must consider the sustainability impacts for input suppliers as well as for customers and society.

Supply chain sustainability has been described as “a holistic view of supply chain processes, logistics, and technologies that address the environmental, social, economic, and legal aspects of a supply chain’s components.” SCS is mindful of variables such as solid waste generation, carbon footprint, pollution, deforestation, and the welfare of workers. Companies now recognize that an SCS emphasis is not only good for the planet but also essential for building positive brand awareness and improving longterm profitability.

Origins/History of Supply Chain Sustainability

Corporate sustainability efforts generally predated supply chain initiatives. The latter approach has become more important in recent decades. Company-specific sustainability practices date back to the 18th and 19th Centuries. In 1853, Sir Titus Salt, a U.K. industrialist, created a model village for his mill workers called Saltaire. Likewise, the Cadbury and Rowntree dynasties of that time were involved in similar schemes, providing parks, hospitals, museums for their factory employees.

By the 1980s, corporate social responsibility had gradually become part of mainstream corporate strategy, with the introduction of transparency and traceability considerations, especially regarding labor rights. In the 1990s, the importance of taking a broader perspective continued to grow. Several examples of international corporate exploitation surfaced, requiring businesses to address sustainability through a supply chain lens.

The 1990s and beyond also saw the introduction of third party certification and fair trade schemes to help companies make more informed sustainability decisions. The Forestry Stewardship Council was created in 1990, and the Marine Stewardship Council was launched in 1997. Such groups brought together non-governmental organizations and businesses alike to establish responsible resource management practices.

SCS management continues to evolve from the aspirational to the quantitative. Companies increasingly look to achieve sustainability metrics such as “Zero to Landfill” as well as “Net Zero” CO2 reductions. Ongoing advances in technology have made it easier for participants to achieve transparency in their supply chains as well as to track their progress toward meeting quantifiable targets.

Examples of sustainable supply chain practices

Companies have developed several practices aimed at improving their SCS performance. Popular approaches, as outlined in Introduction of Green Supply Chain Management, include the following:
Green procurement – People call it “the power of the purse.” Companies can boost a supply chain’s overall sustainability by purchasing materials and components that have positive characteristics such as renewability, reusability, and recyclability, when purchased from vendors that meet required sustainability requirements.
Green manufacturing – The implementation of SCS accountability measures and practices help mitigate the harmful effects of manufacturing activity.
Product design improvements – Products can be designed to use less material, to use recycled content, or to last longer. According to the European Commission, nearly 80% of a product’s environmental impact can be improved through eco-design.
Green transportation and reverse logistics – According to the U.S. Energy Information Administration, transportation is the single largest source of Co2 emissions, generating 1.9 billion tons annually. As such, initiatives to reduce emissions through electric vehicles or renewable fuels, as well as improved freight optimization, can make a difference. Effective reverse logistics has also become increasingly important as we look to increase reuse and recovery of products and materials in support of a circular economy.
Renewable energy and biofuels – Supply chains rely heavily on fossil fuel, which is the leading cause of global warming and greenhouse gas emissions. A transition to renewable energy and biofuels can help propel companies toward their environmental targets.

Industries best suited to SCS practices

Industries best suited to SCS practices are those that can most easily transition from the “take-make-waste” model so prevalent today. Every sector, however, can reduce its environmental impact through the implementation of sustainable practices, as outlined in the section above. Generally speaking, supply chains that utilize renewable resources are best suited, such as sustainable forestry and agricultural practices, for example. The exploitation of non-renewable resources poses a significant challenge to SCS and requires the implementation of mechanisms such as sharing, reuse, refurbishment, and ultimately material recovery to promote sustainability.

Company examples

Top SCS performers are found in several different industries. For example, Supply Chain Digital’s Top 10 largest sustainable supply chains worldwide includes Accenture (professional services), Apple (technology), Coca Cola (food and beverage), Rolls-Royce (manufacturing), Tokyo Gas (energy), Sky (entertainment and communications), NRG Energy (energy), Microsoft (technology), Sodexo (food service), and Taiwan Semiconductor (technology). Approaches common to successful supply chains include transitioning to renewable energy, eco-friendly product design, and enlightened procurement practices that help improve overall SCS.

Wood packaging and SCS

And speaking of enlightened procurement practices, solid wood packaging selection helps support sustainability in several ways. It is sourced from renewable forests and sequesters carbon, while pallets and packaging are in use. Additionally, it requires less energy to produce than most commonly-used building materials and possesses a negative carbon footprint. Another bonus is that wood packaging is typically made from less popular low-grade lumber, thus ensuring full utilization of harvested trees. Wood pallets are widely reused and refurbished, and recovered components are used to build new pallets. Meanwhile, damaged material is ground into wood fiber material to serve a variety of end-use markets. Overall, wood pallets enjoy an enviable recycling rate of 95%.

The SCS opportunity for wood packaging continues to improve as technology offers new opportunities. Technologies aimed at reducing empty freight miles are helping supply chains reduce the cost and greenhouse gas impacts of empty pallet re-positioning. Additionally, the increasing development of IoT technologies for tracking promises to unlock novel insights into supply chain processes and fresh opportunities to make further SCS gains.

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